Sister to the iconic Cisco Brewers brand, Nantucket Vineyard is lacking in the same creative, fun and sought-after brand designs that the brewery is known for. The proposed labels would reinvigorate the NV brand by incorporating hand-painted scenes for each of its wine styles that showcase the beauty and unique parts of the island, including our sandy dunes, local shellfish, vibrant sunsets, local daffodils and other island treasures.

The wrap-around label layout is a nod to the brewery can designs, and offer a great contrast to the classic scenes. Each wine style would have its own color for the typography and the foils, therefore allowing guests to quickly identify their favorite wine on the shelf for easier “grab and go”.

The labels leave ample opportunity to get the community involved—something the Cisco brand has been deeply dedicated to since its inception. There could be a potential collaboration with Nantucket Shellfish Association for the Sauvignon Blanc oyster label, as well as a local artist competition for a “limited batch” specialty label.

With the new Nantucket Vineyard labels, the NV brand would go beyond just a pleasing design by highlighting community outreach, local artists and parts of Nantucket that make the island special.